MakinBacon, Why and How to Identify Real Trends, HubPages, accessed October 8, 2011, hubpages. com/hub/trendsanalysisforsuccess. Smaller businesses may be in a position to better make the most trends. Their smaller size can provide them greater flexibility; as a result of they lack an extensive bureaucratic structure, they might be able to move with better rapidity. The great challenge for small agencies is to be capable of accurately identify these trends in a timely vogue. In case study solution past, agencies had to depend upon polling institutes for market analysis as a way of trying to determine social trends. Big data analytics has risen from eighth in importance to 3rd; it is now, together with new merchandise, case study solution most pursued form of innovation. More than half of respondents said that their businesses use data analytics for a variety of functions connected with innovation, adding opting for new areas for exploration, providing input for idea technology, revealing market trends, informing innovation funding selections, and environment portfolio priorities. Energy, media and entertainment, financial amenities, and case study solution public sector all saw large raises when it comes to case study solution number of companies or agencies pursuing big data in innovation. Recent BCG analysis has shown that companies across all sectors are still struggling with their data analytics features, and that one ability in particularthe skill to prioritizeis especially regarding, as it is so basic to success. See Are You Set Up to Achieve Your Big Data Vision?, BCG Focus, June 2017. The significance of speed in adopting new technologies has gone from near last place to fourth.